Aug 26 2008
Where Creativity Comes From
I have challenged my Visual Literacy students to think about the question of where creativity comes from. What things do creative people do to be creative?
At SXSW Interactive 2008 earlier this year, I sat in on a presentation by Jim Coudal, of Coudal Partners on his personal Theory of Creativity. The reason I’m telling you about this presentation is because it was here that I first began to consider what I do in my classes that I teach, in particular those course in which I expect a degree of creative expression, such as the “Visual Literacy” course.
In the past, I have been diving in with these students, many in their first year of college, expecting them to be creative from the start. Part of the problem, however is that I have been giving assignments that are too open ended. Many of my assignments are very open-ended with very few constraints, but according to Coudal, creativity comes from having constraints and limitations to work within.
There is nothing more intimidating to a beginning artist than to stare at an empty canvas and wonder what to paint. The same goes for the beginning blogger who wonders what to write. Experienced creatives know how to set up their own boundaries and constraints to work within. My students usually lack this experience and need to have some of these put in place for them, and need to be taught how to make their own boundaries and constraints within which they can work.
Coudal also suggests that creativity comes from finding a connection between the known & unknown. This is a fundamental principle of learning. Students learn by connecting their known experiences to the new information. So too, creativity does not materialize from nothing; it must have a foundation from which to arise.
Fill your tank
I encourage my students to read all they can and to see as much work of other designers as they possibly can. For my own personal reading this past summer, I began working through a list of books suggested by Chris Crawford in his fascinating book On Game Design. I find it interesting that Crawford recommends to would-be game designers to seek higher education outside of the USA, because American schools are much too narrowly focused to prepare for the work of game design. Thus comes his voluminous recommended reading list, in case you cannot for some reason swing a well-rounded European education. Last year I worked with the librarian at K-State at Salina to make sure we had most of Crawford’s recommended reading available to K-State students. Now if they will only take advantage of it.
Our library also has begun subscriptions to several exceptional periodicals dealing with creativity. Two of my favorites are Communication Arts and Make magazines. I will be encouraging my students to check these resources out as well.
No, this semester we won’t be diving in to being creative right off the bat. I think the students need to fill their creativity tanks up first before they attempt to do anything creative. In the words of the Monty Python doctor replying to the pregnant woman asking what she should be doing, “You’re not qualified!”
Students who haven’t yet examined where creativity comes from, and who don’t have an understanding of getting inspiration and ideas by exploring the work of others are simply not qualified to be creative.
For me, I am at my most creative during times of great stress and/or oppression. After my grandfather died in a tragic accident, I created a digital postcard of a girl playing cards and entered it into a contest in which the juror selected to be included in the Kansas Artist Postcard Series. When I was in the Navy and feeling put-upon, I would often write little sarcastic songs or poems to make me feel better. One time, I created and sold an entire line of t-shirts mocking the weapons officer’s attempts to drive away all enlisted happiness from the ship. They were a popular item for a time with my shipmates. (I hope I am a bit more mature now, but sometimes my orneriness persists!)
Of course you cannot always expect to wait for adverse conditions to be creative. That is why you always must fill your tank with new inspiration. You never know where ideas will come from, but one thing is certain– they do not come from nowhere. Being creative is hard work. Creativity comes from taking talents and abilities that you are born with, and then while exploring the ideas of others, expanding and connecting with new ideas to come up with something entirely new.






