Jun 26 2009
A Tale of Two Policies
These days social media is in the forefront of our consciousness. Twitter tweets and Google searches about the death of Michael Jackson slowed the entire Internet. Social media is constantly in the news and many organizations are struggling to make sense of it all, trying to see how new media fits into their mission.
Recently, I was struck by the marked difference in approach between IBM social computing guidelines and the Associated Press social networking Q & A. Obviously these are very different businesses with different missions. However, IBM seems to understand that social media empowers it’s employees to learn and to contribute while AP seems to want to place limits on what it’s employees can and cannot do while using the medium for self-expression. AP even goes so far as to expect it’s associates to self-police personal online sites such as Facebook for third party posts that might run counter to AP standards & guidelines.
If I were an AP employee, my Facebook page would be out of compliance. In recent weeks I have posted informational links to news stories that triggered passionate replies from Facebook friends. (George Tiller’s murder is one such story.) I didn’t really offer an opinion, just shared information, but if I were to follow the AP guidelines, I would have had to delete all comments that weighed in on the story. Also, I have a Navy buddy who rails against President Obama on a near daily basis, often with links on my Facebook page. Sometimes I agree, and sometimes I don’t agree with his thoughts, but the point is I’m happy that the commentary happens. I know my friend better as a result of the conversation, and since he lives far away, before Facebook I rarely heard from him.
Honestly, I think that Twitter scares the heck out of the AP. This tweet comes from my twitter friend @grantgriffiths:
RT @Dana_Willhoit: I swear Twitter is the new Associated Press/UPI wire service. It’s The People’s Wire Service.
No wonder AP is threatened. Certainly Twitter has the downside potential of quickly spreading false rumors. But it’s facilty with globally sharing information that is accurate is undisputed. As I write this, the Iran election story is still in progress and we don’t know what impact Twitter might have on that situation. Could the AP become irrelevant in the near future as this technology evolves?
I will continue to beat the transparency drum. I think social media amplifies your true identity. If you are a cheat, a jerk, a bigot, these will quickly be exposed, just as will if you are a decent & humble person. I don’t think that it’s wise to try to live a phoney baloney life these days. It’s best to just be yourself and let the world see you for what you are. If you are trying to hide something from us, it is no wonder you shrink from this medium.






